When you create a website, it is important that you think about your users and imagine how they can find your content easily and securely. The most commonly used search engine in the world is Google. This is where customers enter their search and then find the content they are looking for. It is important that your website is optimized for the search engine. This is where SEO comes into play. It helps you to support the search engine and make content easy to find.
The important thing here is that your website is included in the Google index. This allows you to improve the online presence of your website in Google searches.
How does Google Search work?
This is a fully automated search engine. It uses programs called Crawley that search the Internet and then find pages that have been added to the index. Normally this step is automatic and you do not have to do anything to ensure that the page is found and added automatically. However, you can do something to make it easier to find.
Of course, it can take some time for these changes to be noticed by Google. Some happen within seconds, some take a few months.
How can you help Google find your content?
You may not need to do anything. You can search for your website using the site: search operator. If you find results there, you are already included in the index. If this is not the case, you should check that there are no technical problems. If there is a technical problem, you can submit a sitemap. This is a file that contains all the important URLs of your website.
When crawled by Google, the page is displayed in exactly the same way as for an average user. Google accesses the same resources as the user. It is possible that you have hidden important components such as JavaScript and CSS on your website, which then prevents Google from understanding the pages. What it does not understand, it does not display in the search. You can use the URL checker tool in the Search Console to check how Google sees your page.
How to make your website interesting and useful
You should have appealing and useful content on your website. This will have a greater impact on your online presence in the search results.
The texts should be easy to read and have a good structure. Of course, it is important that there are no spelling or grammatical errors.
The content should be unique. This means that you should not copy texts from other sites, but provide your own content. This content should also be up to date. It is important to check the content regularly and then update it.
The content should be helpful for your customers. It should be reliable data that you align user-oriented. It can be helpful to cite expert sources or users to show that the data is reliable.
