Did you know that Google uses over 200 ranking factors? The aim is for a website to be found quickly and the more it ranks, the higher it appears in searches. Of course, it is more or less impossible to take all 200 ranking factors into account. However, there are a few that will help your website to rank better on Google.

Here we show you the 10 most important factors that will help you with the ranking of your website.

  1. Core Web Vitals and loading time

This ranking factor is relatively new. Three points are recorded here: 

  • LCP Largest Contentful Paint : This is the heaviest element of the immediately visible area of a website. These are usually images or videos
  • FID First Input Delay : This refers to the time when the visitor clicks a button on the page and then starts a video, for example
  • CLS Comulate Layout Shift : These are the layout shifts during the loading process of the website.

2. HTTPS

This is a protocol that encrypts a domain. Google awards negative ratings if websites are not encrypted. 

3. technical resolvability

The content can only rank if the search engines can index and crawl the content of a page. You can use a URL check in the Google Search Console to check which pages are currently being indexed. This is important, because otherwise even the best content won't help you.

4. content quality and search intent

Technology and content work together. This means that even if you have the best technology or a great design, but the content is poor, it won't help you at all. 

When a user starts a Google search, they have an intention. If they are looking for instructions for something, for example "replace light bulb", they don't want to know where they can buy the bulb. It is therefore important that you adapt your content to the user's search intention and expectations.

5. keywords

When you create content, you should carry out a keyword analysis beforehand. This will tell you which search terms are important for your own target group. You can then tailor the content of the website to these keywords. 

6. current contents

This means that the content is up-to-date. Nobody is interested in outdated data. That is why it is also important to regularly update the content on an existing website.

7. internal linking

It is important to provide internal links so that users are directed to other topics. You should choose clever anchor texts for this. These can also be longer passages in a text.

This factor has always been very important in Google rankings. Nowadays, however, the focus is on quality and not on quantity. That's why you should use your backlinks wisely.

9 Responses design and mobile friendliness

Websites are now read from different devices. Therefore, content must be adapted accordingly so that it can be read just as well on a cell phone as on a computer, for example.